Why Home Staging Works – Stage Appeal Homes

STUNNING DESIGNS THROUGHOUT YOUR HOME

THE EVIDENCE: WHY HOME STAGING WORKS

INCREASES SELLING PRICE
Fact: Properties that are professionally staged sell for >10% more than similar unstaged properties. (Source: Home Staging Association UK & Ireland 2022 Annual Report)

What This Means For You: On a £400,000 property, professional staging could potentially add £32,000-£40,000 to your final selling price.

REDUCES TIME ON MARKET
Fact: 85% of staged homes in the UK sell within 23 days of being listed. (Source: Home Staging Association UK Research Study, 2022)

What This Means For You: The average UK property currently takes 65-70 days to sell. Staging could reduce your waiting time by more than half, minimising carrying costs and stress.

BUYER PSYCHOLOGY WHY STAGING MAKES THE DIFFERENCE

The statistics are compelling, but what’s the psychology behind them?

Emotional Connection: 90% of UK buyers report that they make their decision to purchase a property based on the emotional connection they feel when viewing it. Professional staging creates that emotional connection.

Visualization: 77% of buyers struggle to imagine a property as their home when viewing vacant spaces. Staging removes this barrier by helping buyers instantly see themselves living in the space.

Perceived Value: When a property looks well-maintained and stylish, buyers perceive higher value and are willing to pay more, even when they consciously know the furnishings won’t remain.

Online Impact: With 98% of UK property searches beginning online, staged properties receive 61% more views on property websites than unstaged properties.
Ready to experience these benefits firsthand?